• INTRODUCING THE PERSONALISATION CULTURE INTO THE MOROCCAN E-GOVERNMENT

Abstract

The personalisation of e-government (e-gov) plat-forms is a well-known way to facilitate access to information and to improve both productivity and quality of service.

However, the introduction of personalisation culture into Moroccan administration is becoming one of the problems that hinder effectiveness of e-government services. Many who have tried unsuccessfully to introduce it into e-government portals have found it to be a difficult task.

Accordingly, we have attempted to capture a solution to this challenge. This solution is based on the best practices expressed throughout the patterns language “Evolving a patterns culture” [15], which is a collection of interrelated patterns. It guides, step by step, organisations to introduce a patterns culture. We have tried to make use of these patterns to the Moroccan public organisations. Based on our experience, we have selected “Evangelist”, “Early Adopters”, “Local Leader”, “Grass Roots”, “Involve Every One” and “Personal Touch” patterns.